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The Story

The idea for MotoSonora Brewing Company

came during a 2010 overland trip through South Africa and Botswana when Tucson brothers Jeff and Jeremy DeConcini spent hours fireside in the bush debating the merits of the vehicles driven, the countries visited, and the preferred beers tasted along the way. Whether it was an IPA, an export stout, or a schwartzbier, it was indisputable that the beers were as integral to the overland experience as were the Land Rovers and motorcycles. Several years, thousands of beers, and many poor vehicular choices later, they were finally able to bring in Eric Thu and Tomme Arthur and create MotoSonora Brewing Company. The DeConcini brothers’ hometown of Tucson is a cultural and culinary, as well as overland crossroads, where the adventurous can access the Arizona Trail or be within striking distance of the Camino Del Diablo and Baja California. The road trip themed taproom is reminiscent of the Carrera Panamericana and Baja 1000 races, among others, and is a place to show off your Austin Healy or your Toyota FJ40 while drinking one of our world-class beers.


The Name

When deciding on a name, we wanted something unique

that represented the theme of the brewery and that would also be representative of the quality and flavor of our beers.  MotoSonora, chosen as a tribute to the golden age of cross country road racing and to reflect the adventurous beginnings of our brewery in Botswana in 2010.  By combining the name Sonora (used in the Sonoran Desert as well as the Mexican state of Sonora) with the Italian prefix “Moto” (which is also a nod to our Italian heritage), we created a new name that symbolizes the speed and elegance of overland racing and adventure. Using an Italian name to take Old World beer styles to the southwest perfectly captured the spirit of our brewery.  

The Beer

We are bringing the best of the old world beer styles

Everybody loves from Belgium, Germany and Britain as well as the cutting edge hoppy styles coming straight out of the west coast.  Our development team has decades in the West Coast beer scene.  MotoSonora Brewing is a place to relax and revel in a tranquil oasis while having a beer on par with the best in the world.  Wherever possible, we are integrating local ingredients into our beers to create flavors found nowhere else.


Our taproom and beer garden is a community space for music, films and slideshows

by adventurers returning home, not to mention just a place to get a beer and see your friends. We have an oasis style beer garden utilizing many of the amazing plants found in the Sonoran desert, and if you love the dog park and just wish that they had beer, then head on over to MotoSonora where you guys can hang out in the Ruff Zone, a small off leash area for your furry friends to run around while you have a cold one. We are located at 1015 South Park Avenue, far enough off the beaten path to be an adventure, but close enough for a cheap rideshare home!

At MotoSonora Brewing Company, not only do we believe in world class beers in a stunning setting, but we believe in keeping the planet that we live on intact for generations to come. To that end, we have lined the roof of our brewery with solar panels to take advantage of the Arizona sun and minimize our environmental footprint.

If you think you would like to use our tasting room as a venue for your film, book signing, slideshow, dog adoption event or whatever, please follow and message us on Instagram or email


Join the MotoSonora family

If you think you want to be a part of the MotoSonora Brewing Team, or just want to be put on the list of what is happening, please follow us on Instagram: motosonorabrewing, or email