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WHERE THE JOURNEY BEGAN

The idea for MotoSonora Brewing Company came during a 2010 overland trip through South Africa and Botswana when Tucson brothers Jeff and Jeremy DeConcini spent hours fireside in the bush debating the merits of the vehicles driven, the countries visited, and the preferred beers tasted along the way. 

Whether it was an IPA, an export stout, or a schwartzbier, it was indisputable that the beers were as integral to the overland experience as were the Land Rovers and motorcycles. 

WHY MOTOSONORA

When deciding on a name, we wanted something unique that represented the theme of the brewery and that would also be representative of the quality and flavor of our beers.  MotoSonora, chosen as a tribute to the golden age of cross country road racing and to reflect the adventurous beginnings of our brewery in Botswana in 2010. 

By combining the name Sonora (used in the Sonoran Desert as well as the Mexican state of Sonora) with the Italian prefix “Moto” (which is also a nod to our Italian heritage), we created a new name that symbolizes the speed and elegance of overland racing and adventure. Using an Italian name to take Old World beer styles to the southwest perfectly captured the spirit of our brewery.  

CRAFTED FOR THE JOURNEY

We are bringing the best of the old world beer styles. Everybody loves from Belgium, Germany and Britain as well as the cutting edge hoppy styles coming straight out of the west coast.  Our development team has decades in the West Coast beer scene. 

MotoSonora Brewing is a place to relax and revel in a tranquil oasis while having a beer on par with the best in the world.  Wherever possible, we are integrating local ingredients into our beers to create flavors found nowhere else.

THE GATHERING PLACE

Our taproom and beer garden is a community space for music, films and slideshows by adventurers returning home, not to mention just a place to get a beer and see your friends. We have an oasis style beer garden utilizing many of the amazing plants found in the Sonoran desert, and if you love the dog park and just wish that they had beer, then head on over to MotoSonora where you guys can hang out in the Ruff Zone, a small off leash area for your furry friends to run around while you have a cold one. We are located at 1015 South Park Avenue, far enough off the beaten path to be an adventure, but close enough for a cheap rideshare home!

At MotoSonora Brewing Company, not only do we believe in world class beers in a stunning setting, but we believe in keeping the planet that we live on intact for generations to come. To that end, we have lined the roof of our brewery with solar panels to take advantage of the Arizona sun and minimize our environmental footprint.

If you think you would like to use our tasting room as a venue for your film, book signing, slideshow, dog adoption event or whatever, please follow and message us on Instagram or email jeremy@motosonora.com

THE CREW

Come Along for the Ride

If you think you want to be a part of the MotoSonora Brewing Crew, or just want to be put on the list of what is happening, please follow us on Instagram: motosonorabrewing, or email jeremy@motosonora.com

Jeremy DeConcini

Jeremy DeConcini – CEO

Jeremy loves exceptional beer, questionable vehicles and adventure all over the world, preferably by vintage motorcycle with the occasional surf thrown in. If you don’t have a lot of free time, don’t ask him about Superleggera Italian Pilsner.

Jeff

Jeff DeConcini – President Emeritus

Jeff built MotoSonora Brewing Company from the ground up and while it is no longer his day job, he is our first call when something goes sideways in the brewery. A patch holding member of the Iron Butt Association. His BMW R1200GS has logged serious road and beer miles including the southernmost and northernmost breweries in Arizona in a single day.

Karyn DeConcini

Karyn DeConcini – CFO

Karyn is CFO and has been with MotoSonora since its inception, starting behind the bar and helping turn a big idea into a working brewery. A craft beer lover from way back and a believer that the best lessons learned are from the road. She makes sure that all the plates keep spinning at Moto. She also has a deep appreciation for hard work, good beer and dogs.

RDB

Eddie Alness – Head Brewer

((New Jersey + Belgium) x (Meat/Fire)) + Beer = Eddie

Hospitality Manager

Matt – Taproom Manager

Matt serves as our Taproom Manager and Event Coordinator. Whether you need to plan a wedding reception, work happy hour, or fundraising event he’s your guy. Matt joined the team just recently, but brings years of experience in retail, hospitality, and beer and wine buying (and drinking). He has thoroughly enjoyed curating our ever-expanding wine list. As a former theatre student, he is thoroughly enjoying his starring role as “Bartender.”

Corey Fujimoto

Corey Fujimoto

Corey was born and raised in Tucson, AZ. He attended the University of Northern Colorado where he played baseball and graduated with a degree in chemistry. Upon his return to Tucson he worked several jobs before settling in at MotoSonora Brewing Company. Hired in May 2021 as MotoSonora’s first cellar man, he has worked his way up from cellar man to brewer and now operations manager. He enjoys spending his free time with his girlfriend and their two dogs, Marlon and Willa.

Un Hombre Magnifico

Diego – Bartender

Un Hombre Magnifico

Magnum PI on the DL

Ian – Bartender

Magnum PI on the DL

Ryan-Brownell

Ryan – Bartender

In addition to working behind the bar, Ryan helps tell the MotoSonora story through photography, social media, and creative content that highlights the energy of the brewery, the quality of the beer, and the community around it. His mix of hospitality experience, visual storytelling, and marketing insight makes him a natural fit for bringing the MotoSonora brand to life both online and in person.

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